Poetry in lighting: How Ann Demeulemeester redefines the game of shadow and thread

There are objects that are more than just design. They are silence with a voice, movement within stillness – and at times, pure poetry cast in light. The new lighting collection by Ann Demeulemeester for SERAX is exactly that: an aesthetic echo of her iconic fashion language, translated into fragile materials that not only illuminate rooms – but transform them.
Once an avant-garde icon of the fashion world, Demeulemeester has long since become a designer of atmosphere. With SERAX at her side, she has been creating fine porcelain, sculptural glass, and now: lighting, where the play of light is as artistic as the shadows it casts.
Poetry turned textile
In a world often reduced to function, Demeulemeester deliberately focuses on something else: tactility, tension, sensuality. Her viscose lamps resemble textile sculptures – each made from thousands of hand-painted threads that fall like curtains, filtering light and painting with shadows.
“These objects don’t just sit quietly in the corner. They transform spaces – and with them, the atmosphere,” says the designer herself.